Experts for the topics that matter when you build a business.

Michael Wild is your point of contact for starting up, strategy, financing, growth and management. For financial planning, digitalisation and AI, and mental strength and leadership, independent experts join as needed.

Michael Wild with Dr. Michael Sendker, Uwe Lerch, Patcharin Krithai and Jana Solvejg

The team.

Michael Wild

Founder of the institute

Michael Wild

Leader in the German Army's specialised forces, manager in banking and consulting, managing director who built German operations for international fintech companies, co-founder of several businesses. Michael Wild has personally supported more than 100 founders and is your point of contact for starting up, strategy, financing, growth and management.

Read Michael Wild’s profile

Independent experts

Our experts are independent consultants. They work with the Michael Wild Coaching Institute as needed.

  • Dr. Michael Sendker

    Business administration and financial planning

    Dr. Michael Sendker

    PhD economist · Banker · formerly KPMG

    Michael holds a doctorate in economics, lectures at university and coaches founders in business administration and financial planning. He combines academic knowledge with experience from banking and management consulting. He helps founders understand their numbers, prepare financing and assess opportunities and risks realistically.

  • Christian Busch

    Digitalisation and artificial intelligence

    Christian Busch

    Computer scientist · CTO

    Christian is a computer scientist, entrepreneur and coach for digitalisation, automation and AI. Drawing on his experience in IT leadership and founding companies, he helps founders simplify their workflows and make sensible use of digital tools. He makes technical topics easy to understand and practical to use.

  • Jana Solvejg

    Mindfulness and mental strength

    Jana Solvejg

    Certified mental trainer · Business coach

    Jana is a certified mental trainer, business coach and speaker. She helps individuals, teams and leaders build mental strength and handle the pressures of work more consciously. Her focus is on mindfulness, resilience and self-leadership, with practical ideas for everyday life.

  • Uwe Lerch

    Leadership, performance and mental strength

    Uwe Lerch

    Former Managing Director, Sony Music Media · Co-founder of “Rock Hard”

    Uwe co-founded the music magazine “Rock Hard” and was Managing Director at Sony Music Media. During his many years at Sony he played a major part in the success of the KuschelRock brand. Today he brings his experience from management, media and the music business to his work as a speaker and co-author of “Amplify Your Life”. Together with Jana Solvejg he helps leaders and teams build focus, self-leadership and mental strength, and combine high performance with a conscious use of their own energy.

Your next step in Germany starts with a conversation.

Business idea, registration or a decision you are stuck on: we talk it through and tell you honestly how we can help.

Portrait: Patcharin Krithai

Patcharin Krithai

Executive Assistant & Client Coordination